So Good is a Afro-Latina woman-owned business on a mission to transform your home into a clean, sustainable and healthy oasis while taking care of our collective home, Mama Earth. 

Our handcrafted Super Concentrates are the products that started it all – with 100% plant-derived, non-toxic ingredients that cut through dirt and grime, yet are gentle on you and our planet. No plastic containers, nothing synthetic or manmade, and completely refillable from the comfort of your home. Clean good, do good – period.

Beyond cleaning products, we offer clean skin care made with lush botanicals, as well as a variety of household goods to support you in your zero-waste lifestyle. Any other brands we carry are from fellow BIPOC-owned businesses who are also looking to do good in the world.

So Good General Store is for the people, by the people, and powered by plants. Which brings us to our mantra, PLANT POWER TO THE PEOPLE.